Use a Keynote Speaker at your Internal Management Event to Share your Vision & be a Thought Leader.
As you are deciding on hiring a Professional Keynote Speaker for your Internal Management Event, it helps to understand the benefits in doing so, not just internally but also externally.
Even though it is an Internal Event you can use a Keynote Speaker to share your Vision, and show that you are a Thought Leader, externally to your customers.
The purpose of this article is to highlight how you can use a Professional Keynote Speaker to share your Vision, and be a Thought Leader, not only internally, but also externally. So you can make a more informed decision when hiring one for your corporate event.
Ultimately every internal Event looks externally. Because the goal of every Corporate Event is to grow your business, it will directly or indirectly include your customers point-of-view.
Ultimately every Internal Event looks Externally
It is clear that an internal Event is focused on your unique circumstances, which are often confidential in nature (see our article: Should a Keynote Speaker Sign a NDA?). However, these circumstances always take place within a larger external context.
Therefore, even though you are organising an internal Event it involves an external perspective. So how can you use this to your benefit?
Share your Vision to be a Thought Leader
When you hire a Professional Keynote Speaker, the first thing they will do is align themselves to your Vision. They will put a lot of work into this because their ability to align will define the outcome of their Speech.
You have an opportunity to build on this: get them to share* your vision externally. Hearing about your Vision from a Professional Keynote Speaker helps position you as a Thought Leader.
* A Professional Keynote Speaker will have signed a Non-Disclosure Agreement. So they will take into consideration, and understand how to deal with, any confidential issues, materials, and strategies. So you can be confident that they can speak appropriately to the media, your customers, and competition.
The term ‘Thought Leader’ refers to an individual, or organisation, who has a Vision on the future that is provocative and persuasive. It is provocative because it challenges assumptions and persuasive because it brings the future into today.
A Professional Keynote Speaker can help you communicate your Vision in a Provocative & Persuasive way.
Because a Professional Keynote Speaker has aligned themselves to your Vision, they can use their experience to help you frame your Vision in these terms. They can help you communicate your Vision in a provocative and persuasive way.
For more on the qualities of a Professional Keynote Speaker see: 7 Qualities of Professional Keynote Speakers.
An External Voice
The Keynote Speaker can talk with confidence about who you are (because they are aligned to your Vision, have signed a NDA, and have experienced your event). They can turn any challenges you might have into themes that are relevant to customers. They can highlight actions that you are taking to enhance customer value. They can position your Vision with relevance to the outside world. For more information: What Relationship should you have with a Keynote Speaker after your Event?
Ultimately they can be an external voice talking about how good you are. Which is so much more powerful, that you talking about how good you are. You are only as good as someone else says you are. So get you Keynote Speaker to help.
Get someone else to tell the world how good you are.
You can work with your Professional Keynote Speaker to share your Vision in the main ways, including the following on your website & Social Media:
- Share an edited version of their Speech.
- Share an interview with them talking about their experience.
- Share a short video of them talking directly to your customers.
- Share a guest article written by them.
Remember that when you hire a Professional Keynote Speaker they provide an opportunity while maintaining confidentially, to share your Vision to show that you are a Thought Leader.
To learn more about how Paul Hughes’ Keynote Speeches can impact your organisational growth Request a Quote now.