The Impact of a Keynote Speech: The power of saying what you have always said.

When I give a Keynote Speech I often engage the audience with the following exercise: I ask them to close their eyes, hold out their hand, and point North. When they then open their eyes they see almost everyone is pointing in a different direction (including a percentage of the audience that is pointing down!). I use this as an example to highlight a problem that so many businesses face: people are all too often not aligned to a common purpose or a common direction of travel. Yet every organisation I have worked with has made their purpose clear to their people, so why are people not aligned?

The purpose of this article is to highlight how the right Keynote Speech can impact your people and organisation profoundly by saying what you have always said.

A Common Purpose & Direction of Travel

If people are not aligned to a common purpose it results in a colossal amount of wasted energy. Great organisations understand this, so they work hard to create a resilient culture that revolves around a common purpose and then moves everyone in a common direction.

Business author Jim Collins calls this ‘persevering the core’. He goes on to highlight that once the ‘core’, or common purpose, is preserved the organisation then works to ‘simulate progress’ as a common direction of travel.

Creating a Common Purpose.

While many organisations have stated their purpose and direction of travel clearly, they often do not state it enough. Repetition, repetition, repetition is the key.

A CEO friend of mine often says that it is only when the people in the organisation start making jokes about how often he reminds them of their common purpose that he is successful.

Repetition, repetition, repetition.

Every organisation needs to repeatedly remind their teams of what they are doing, why it is important, and how this impacts others.

The Impact of a Keynote Speech

A Keynote Speech can simply say what you have always said: your common purpose and direction of travel. However, the impact of a Keynote Speech comes from two things: It is an external perspective, and it says what you have always said only in a different way.

A Keynote Speech has a great impact because it looks from the outside in. We listen to an external perspective in a different way than we do to an internal perspective. And an external Speaker can say what you have always said in a different way because they can see new opportunities, improve weakness, and troubleshoot potential risks.

A Keynote Speech impacts your organisation by showing people what they have always seen in a new light.

A Keynote Speech is an outside voice that stimulates an inside vision. It helps people see what they have always seen in a new light; these new perspectives are the seeds of growth.

This article highlights how the right Keynote Speech impacts your people and organisation profoundly by saying what you have always said, in a different way and from an external perspective.

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