How can you keep the learnings, knowledge, & insights in your organisation after a Keynote Speech?
The best way to learn anything is through immersive experiences and spaced repetition. An immersive experience is a focused, deep-dive, into material for a day or more so that we feel ‘immersed’ in the content. Then to maintain what is learnt we need to be reminded, repeatedly, across time; this ‘spaced repetition’ is for a minimum of 30 days, and ideally over a period of 90 days or more, for it to become a habit.
The goal of this article is to give you practical ways to keep and apply in your organisation what is shared in a Keynote Speech.
Before the event: Set yourself up to win.
Start with a clear Briefing
Set yourself up to win by briefing the Speaker on what you expect during and after their Speech. No matter how amazing a Keynote Speech is, to maintain what is learnt people need to be reminded of the key points and to integrate the lessons into daily practice people need to be supported across time. State that you expect the Speaker to be prepared to increase the impact of their Speech by helping you integrate the learnings into daily habits.
During the event: Create an Immersive Experience.
Record the Speech
Make sure you take the opportunity to record the Keynote Speech both as video and audio. While a few people who have already seen the speech will watch the recording again, it is primarily recorded to be shared with those people who have not seen the live speech. Agree with the Speaker that you wish to share this internally and/or externally. For more insights on this, see our article: The Impact of a Keynote Speech: The Power of Saying what you have Always Said.
Interview the Speaker during the event
Take the opportunity to interview the Speaker during the event, before or after their Speech. This is an opportunity to capture a more intimate conversation, expand on the material, and elaborate on personal stories that will enrich the topic of their Speech. Agree with the Speaker that you wish to share this internally and/or externally.
Agree with the Speaker that before or after their Speech you want to them to have informed conversations with key people in your organisation. These can be to specific teams or one-on-one. The opportunity here more than a ‘meet and greet’ and instead is for the Speaker to respond to specific challenges and answer specific questions.
After the event: Plan Spaced Repetition.
Get a Summary Document
Experienced Speakers understand the importance of ‘spaced repetition’, of repeating their key points in different formats at different times after their Speech. Experienced Speakers anticipate this and start by offering a Summary Document. This is a document that takes the essence of their Speech and presents it in a document that is designed to be read. This is not the same as sharing their ‘slides’; slides are not designed to be read afterwards, instead, these need to be translated into a Summary Document.
Interview the Speaker a month later
Agree with the Speaker that you want to interview them one month after the event, via Skype, to recap on their key points, to share with them what has happened since the event, and for them to offer new insights. This could also take the form of a webinar where the Speaker recaps and expands on the topic. The goal here is to offer another way to create ‘spaced repetition’.
Follow the Speakers Social Media
Experienced Speakers have active Social Media accounts where they share their key lessons, current actives, and latest content. This is a great way to stay connected to the Speakers Thought Leadership and gather content that you can share internally with your teams.
For more insights on how to get a speaker and their speech aligned with your Vision & Strategy download Risk Report on hiring a Keynote Speaker for your corporate event below.