Use this Guide to find the BEST PRICE for your next Keynote Speaker at your Corporate Event.
When budgeting your Corporate Event, and you are planning to hire a Keynote Speaker, it is important to include the right budget for their fees. By understanding the range of these speaking fees you will be able to not only choose the best Speaker for your needs, you will also be able to reduce the risk of hiring the wrong Speaker.
A Keynote Speech is an essential tool to optimise your event because it sets the tone for the whole event. And it is essential that you get this right because it is your team that is attending not only this event but also all future events. In other words, this Keynote Speech will not only set the tone of this event but also future events as well. So the impact a great Keynote Speech has on your organisation can be profound. This is why I have created The Keynote Speaker BEST PRICE Expert Guide: so you can easily budget and negotiate the best price for a Keynote Speaker for your Corporate Event.
The purpose of this article is to highlight the essence of the downloadable Keynote Speaker BEST PRICE Expert Guide so you can budget and negotiate the best price for a Keynote Speaker for your next Corporate Event.
The Value of a Keynote Speech.
The right Keynote Speech at your event can help grow your business by Aligning & Inspiring your teams. So are you buying a speech or investing in the growth of your organisation? It is a very different thing to ask, “How much does a Keynote Speaker cost?” than to ask, “How much are you willing to invest in the growth of your business?” or “How much is growing your business worth?”
Start by asking, “How much will this make?” instead of, “How much will this cost?”
The shift in thinking is from cost to value. Cost tends to focus on the short-term effect, sometimes called Transactional Thinking, and Value tends to focus on the long-term impact, called Relational Thinking. Thinking in terms of Value can help us frame more effectively the importance of your event and the role a Keynote Speaker can play in it. For more insights see our article: The Impact of a Keynote Speech.
Now that we are framing your event and Keynote Speech as something of value, rather than a cost, and as a force that can grow your business by Aligning & Inspiring your teams, we now have the foundation in place to make your event the BEST.
BEST¹ stands for the first sequence of steps that are focused on the unique dynamics of your context to make sure your have every ready to make your event the best. These are actions you need to take internally before you start looking for a Speaker; they are primarily about logistics and expectations. The clearly these are, the easier it is to choose the right speaker for your event.
¹ The BEST Event model has been used also in The BEST FIT Checklist: a step-by-step guide for corporate event managers to find and choose a Keynote Speaker that is the BEST FIT for your internal management event. See our article: Use this Checklist to find the Best Keynote Speaker.
Every event has its own unique dynamic and requirements, so it is not about finding the best Speaker but rather about finding the best Speaker for your event. What works in one context may not work in another. It is about finding the best Keynote Speaker for you based on your Budget, Environment, Stakeholders, and Time.
Use The BEST PRICE Expert Guide to discover:
- What budget you need for a Keynote Speaker.
- Where it is best to host your event.
- How to align the key stakeholders of your event.
- When to hold the event.
The BEST PRICE Expert Guide is designed to highlight competitive prices for your internal management event. So I have designed an easy to use and remember formula to calculate the PRICE of a Keynote Speaker based on a number of important variables.
The first variable is based on who the Person is; if they are famous, or have a high-profile, they will be more expensive that someone who is not. For more details see our article: How much does a Keynote Speech cost?
The second variable is based on the Role you are asking them to play during your event; how long will they speak for and will they do more than give a Keynote Speech.
The third variable, and this one is in your favour, is based on the Incentives you can offer the Speaker; what are the extra perks you can offer the Speaker than would interest them?
The forth variable is then the Cost the Keynote Speaker would normally charge for this type of event; most Speakers will have base fee which will give a clear indication of the budget you need to consider. The fifth variable is the Extras you need to pay; the experiences of flights, accommodation, etc.
So the formula to calculate the PRICE of a Keynote Speaker at your internal management event: Who the Person is plus what is the Role they will play during your event minus the Incentives you can offer them equals the Cost they normally charge for this type of event plus any Extras you need to pay in the form of flights and accommodation.
PRICE: Person + Role - Incentives = Cost + Extras
Use The BEST PRICE Expert Guide to discover:
- The persona of the Person you are hiring.
- The Role the Speaker play.
- The Incentives you can offer the Speaker.
- The Cost the Speaker normally charges.
- The Extras you need to pay.
So whether you are organising your first internal management event, or organising events as part of your job description, or if you are an experienced event organiser, download The Keynote Speaker BEST PRICE Expert Guide, so you can budget and negotiate the best price for a Keynote Speaker for your next Corporate Event.
For more insights on how to get a Speaker and their Speech aligned with your Vision & Strategy download: The Keynote Speaker BEST PRICE Expert Guide.