How to get Buy-in from your Organisation when you have found the Best Keynote Speaker.
You have found the best Keynote Speaker for your internal event because you have a clear understanding of the value they bring (see article: Why do I need a Keynote Speech?), and you have followed a thorough process to find them (see article: How to choose the Best Keynote Speaker?). So how do you now get buy-in from the key people in your organisation?
The goal of this article is to give you a simple checklist of things to say to the key stakeholders in your organisation about your Keynote Speaker choice so you can get buy-in.
Aligning expectations internally with your key Stakeholders is essential. So dealing with hidden agendas and getting top-level support on your Keynote Speaker choice is needed. The best way to do this is to communicate what the Keynote Speaker will do, why they are needed, how you found them, and who they are.
Start by considering who are the key Stakeholders that are involved in your event. They can be organisational wide or departmental / branch-wide. They can be from the C-level with possible Board members involvement. And certainly, the Leadership teams will play a role.
Who are the key Influencers involved in your event?
It is essential that you have alignment on their expectations, of the event and of the Keynote Speaker’s role. If you do not, you risk finding, what you thought was the right speaker, only for a Stakeholder to refuse your choice based on criteria that was not explicit.
What are the expectations of the event & the role of the Keynote Speaker?
What the Keynote Speaker will do.
Your event was initiated to achieve a certain Purpose & Outcome, remind the Stakeholders about this. Then remind them of how the Keynote Speaker helps achieve this: A Keynote Speaker speaks at the beginning of your event to set the tone for everything that follows. (see article: What is a Keynote Speech / Speaker?)
A Keynote Speaker speaks at the beginning of your event to set the tone for everything that follows.
Why the Keynote Speaker is Needed.
Next, remind the Stakeholders why you need a Keynote Speaker by talking about the impact they will have on the event (See article: The Impact of a Keynote Speech.).
For example, you can remind them that a Keynote Speech grows your business by Aligning & Inspiring your teams, it creates a Shared Vision, and gives practical actions with Tailor-made inspiration. (see article: Why do I need a Keynote Speech?).
How you Found the Keynote Speaker.
Then tell them about the process you went through to find the Keynote Speaker. Tell them about how you found the Keynote Speaker (see article: How to choose the Best Keynote Speaker?) and where you found them (see article: Tips to find the Perfect Fit via Linkedin.).
Who the Keynote Speaker is.
The most important thing to communicate about the Speaker is that they are a Professional Keynote Speaker because they have the following qualities: an empathic personality, a holistic perspective, & flexible behaviour (see article: How to Avoid the Biggest Mistake when Choosing a Keynote Speaker.).
These qualities are important because they show that the Keynote Speaker has extensive experience and is there to help solve any problems.
Then share with the Stakeholders the Speaker Summary, Speech Title, and Speaker’s Role in your event. Finally, offer to arrange a call with the Keynote Speaker and the Stakeholders to answer any additional questions they might have.
So once you have found the best Keynote Speaker for your internal event, it is essential to get buy-in on your choice from the key stakeholders. You can do this by communicating what the Keynote Speaker will do, why they are needed, how you found them, and who they are.
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