5 Trade Secrets to get the Most from Your Keynote Speaker.
When you book a Professional Keynote Speaker you get much more than just a speech, potentially. When you know how to engage your Speaker before, during, and after your event you will gain maximum value for your investment in them.
The goal of this article is to share 5 Trade Secrets to help you get much more than just a speech from your Keynote Speaker so you get maximum value from your investment in them.
A Two-way Process
Getting the most from your Keynote Speaker is a two-way process. Not only do you want to get the most from your investment in them. You also what to give the Keynote Speaker an opportunity to get the most from their investment in you.
As a Professional Keynote Speaker, I want to engage with as many people as possible during an event. Because I put a lot of work into aligning myself with the organisation, their vision & strategy, I want to be as engaged as possible.
So engage your Keynote Speaker as much as possible to create a win-win situation: Get the most from the Keynote Speaker’s investment in you and get the most from your investment in them.
Follow these 5 Trade Secrets to get the most from your Keynote Speaker:
1. Involve the Keynote Speaker
The first principle is to simply involve the Keynote Speaker as much as possible in your event. This can be so much more than just a Keynote Speech.
A Professional Keynote Speaker can offer much more than just a Keynote Speech.
A Professional Keynote Speaker can also offer a focused workshop, moderation of part of the event, interview someone on-stage, or be interviewed on-stage. Additionally, they can have extra conversations off-stage with teams or with external media. For more ideas on this see our article: Options & Extras to consider when Booking a Keynote Speech.
2. Record the Keynote Speaker
Get agreement when booking the Keynote Speaker that you can record them, not only on-stage but also off-stage.
Start by capturing the on-stage Keynote Speech both as video and audio. Then record off-stage interviews with the Speaker. It is best to do this during the event when they are most engaged.
3. Get Support Material from the Keynote Speaker
The impact of a Keynote Speech lasts far beyond the event. And to help maximise this impact make sure you get a Keynote Speech Summary Document after the event.
This is not the same as ‘sharing slides’. Slides are designed to accompany a presentation, not to be read independently afterwards. So to get the most from your Keynote Speaker make sure you get a Summary Document and any other inspirational material that will help create lasting impact. For more on this read After a Keynote Speech: Avoid this Common Mistake.
4. Use the Keynote Speaker to Solve Problems
A Professional Keynote Speaker has spoken at 1000’s of events. They have seen everything that can right, or wrong, with an event. So they are great people to consult with about how to optimise your event now, or in the future.
Make sure you take the opportunity to talk to them about what is ‘best-practice’ in event management and what they think is the future of events.
5. Stay Connected with the Keynote Speaker
After the event, stay Connected with the Keynote Speaker. Start by arranging a Reflection Conversation one week after the event to discuss what the Keynote Speaker thought worked and what could be done better.
Then about a month later arrange an interview with the Speaker to learn about their recent activities and be reminded about the key points that they shared during your event.
After this, you can get the Keynote Speaker to offer a Webinar to build on the work they have already done. For more ideas see our article: What Relationship should you have with a Keynote Speaker after your Event?
So the next time you book a Professional Keynote Speaker make sure you get much more than just a speech. Use these trade secrets to engage them before, during, and after your event to gain maximum value for your investment in them.
To learn more about how Paul Hughes’ Keynote Speeches can help your organisation grow Request a Quote.